This ones gotta be my favorite advert on TV at the moment. It's a great concept that takes a different approach to marketing a car. I love the way that that the lines dance around to the classical soundtrack, giving subtle hints of the A5 and therefore emphasising the beautiful design. It stands out because there is no narration boasting impressive statistics or mundane photograpy of the vehicle as we all expect from an advert of this kind- instead the subtle soundtrack and visuals catch the viewer off guard and draws them in.
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